A barcode being scanned by a laser over a box

How to Get a Barcode for Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a popular service that allows sellers to store their products in Amazon’s fulfillment centers. One of the key requirements for selling your products on Amazon FBA is having a proper barcode for each product. In this article, we will discuss everything you need to know about getting a barcode for Amazon FBA and how to manage them effectively.

Understanding Amazon FBA Barcodes

Before we delve into the process of acquiring a barcode for Amazon FBA, it is essential to understand the importance of barcodes in this context. Barcodes serve as a unique identifier for your products, enabling Amazon to track and manage inventory efficiently. A properly labeled barcode ensures smooth logistics and seamless fulfillment for sellers.

The Importance of Barcodes in Amazon FBA

Barcodes are crucial to Amazon FBA because they help automate the receiving, storing, and shipping processes. Using barcodes, Amazon can quickly identify and scan products, ensuring accurate inventory management. A well-implemented barcode system also reduces errors and enhances overall efficiency, allowing sellers to focus on growing their business.

Imagine a scenario without barcodes. Sellers would have to manually enter product information for each item, increasing the likelihood of errors and slowing down the fulfillment process. With barcodes, however, the process becomes streamlined. Amazon’s fulfillment centers are equipped with advanced barcode scanning technology, allowing for quick and accurate identification of products.

When a seller sends their products to Amazon’s fulfillment centers, each item is assigned a unique barcode. This barcode contains important information such as the product’s ASIN (Amazon Standard Identification Number), which is used to link the product to its listing on the Amazon marketplace. Additionally, the barcode includes information about the product’s condition, quantity, and other relevant details.

Upon arrival at the fulfillment center, the products are scanned and added to Amazon’s inventory. This step ensures that the seller’s inventory is accurately reflected in their Amazon seller account. When a customer places an order, the barcode is scanned again, allowing Amazon to locate the product quickly and initiate the shipping process.

Different Types of Amazon FBA Barcodes

There are two main types of barcodes used in Amazon FBA: UPC (Universal Product Code) and EAN (European Article Number). UPC codes are widely used in North America, while EAN codes are predominantly used in Europe and other parts of the world. It is important to choose the appropriate barcode type based on your target market.

UPC codes consist of 12 digits and are primarily used for products sold in the United States and Canada. These codes are recognized by most retailers and are essential for selling on Amazon’s North American marketplaces. EAN codes, on the other hand, consist of 13 digits and are used in countries outside of North America. If you plan to sell your products internationally, it is crucial to obtain EAN codes to ensure compatibility with various marketplaces.

Obtaining barcodes for your products is a straightforward process. You can either purchase them directly from GS1, the global organization responsible for managing barcode standards, or obtain them through a reseller. It is important to ensure that the barcodes you acquire are legitimate and unique to your products to avoid any potential issues in the future.

In conclusion, barcodes play a vital role in the Amazon FBA process. They enable efficient inventory management, streamline fulfillment operations, and ensure accurate tracking of products. By understanding the importance of barcodes and choosing the appropriate type for your target market, you can optimize your selling experience on Amazon’s platform.

Steps to Acquire an Amazon FBA Barcode

Now that we have a better understanding of Amazon FBA barcodes, let’s walk through the steps to obtain one.

Registering for a GS1 US Account

The first step in obtaining an Amazon FBA barcode is to register for a GS1 US account. GS1 is a global organization that provides unique product identification standards. By registering with GS1, you will be assigned a unique identification number known as a GTIN (Global Trade Item Number), which you can then use to generate barcodes for your products.

When registering for a GS1 US account, you will need to provide information about your company, such as its name, address, and contact details. You will also need to select the number of GTINs you require, as this will determine the cost of your membership. Once your registration is complete, you will receive your unique company prefix, which is the first part of your GTIN.

It is important to note that GS1 is the only organization authorized to issue GTINs for Amazon FBA barcodes. Using barcodes from other sources may result in your products being rejected or removed from the Amazon marketplace.

Generating Your Unique Product Code

Once you have your GS1 US account, you can start generating your unique product codes. These codes are a combination of your company prefix, assigned by GS1, and a specific product number that you assign. Each unique product should have its own code to ensure accurate tracking and inventory management.

When assigning product numbers, it is recommended to follow a systematic approach to avoid duplication and confusion. You can use a numbering system that reflects the category or type of product, making it easier to identify and manage your inventory. For example, you could assign a range of numbers for electronics, another range for clothing, and so on.

It is important to keep track of the product codes you assign and the corresponding products they represent. This information will be crucial for inventory management and tracking purposes.

Creating Your Barcode with a Barcode Generator

After generating your product code, you can create the corresponding barcode using a barcode generator. There are several online tools available that allow you to input your product code and generate a barcode image. Once you have the barcode image, you can incorporate it into your product packaging or label design.

When using a barcode generator, you will have the option to customize the appearance of your barcode. You can choose the size, color, and style of the barcode to match your brand’s aesthetic. It is important to ensure that the barcode is clear and easily scannable to avoid any issues with product identification and inventory management.

Once you have created your barcode, it is recommended to test it using a barcode scanner to ensure its readability. This will help you identify any potential issues or errors before printing and applying the barcode to your products.

Remember, having accurate and scannable barcodes is essential for successful fulfillment through Amazon FBA. It enables efficient tracking, inventory management, and seamless customer experience.

Tips for Managing Your Amazon FBA Barcodes

Once you have acquired your Amazon FBA barcodes, it is essential to manage them effectively to avoid any issues or complications.

Managing barcodes is not just about having them, but also about keeping track of them and updating them when necessary. This ensures smooth inventory management and accurate product identification throughout the fulfillment process.

Keeping Track of Your Barcodes

Maintaining a comprehensive record of your barcodes is crucial for inventory management. Make sure to have a master list of all your product codes and corresponding barcodes. This list should include detailed information about each product, such as its name, description, and any variations or versions available.

Regularly update this list whenever new products are added or changes are made to existing ones. By doing so, you can easily track the movement of your inventory and ensure that each barcode is assigned to the correct product.

Additionally, consider using barcode management software or tools that can help you automate the process of tracking and organizing your barcodes. These tools can provide real-time updates and alerts, making it easier to stay on top of your inventory and prevent any barcode-related issues.

Updating Barcodes for Product Changes

In the event of any product changes, such as a new version or variation, make sure to update the barcodes accordingly. This ensures that the barcode accurately reflects the product it is associated with, avoiding any confusion or mix-ups in the fulfillment process.

When updating barcodes, it is important to communicate the changes to your team and any relevant stakeholders. This ensures that everyone is aware of the updated barcode and can update their records or systems accordingly.

Furthermore, consider implementing a system or process that allows you to easily identify and differentiate between different versions or variations of a product. This can be done by using specific prefixes or suffixes in the barcode, making it easier to track and manage inventory.

Remember, accurate and up-to-date barcodes are not only crucial for your own inventory management but also for the overall customer experience. By ensuring that each barcode corresponds to the correct product, you can prevent any shipping errors or customer dissatisfaction.

In conclusion, managing your Amazon FBA barcodes requires careful attention to detail and regular updates. By keeping track of your barcodes and updating them for any product changes, you can streamline your inventory management process and ensure accurate product identification throughout the fulfillment journey.

Troubleshooting Common Barcode Issues

Despite careful management, barcode issues can sometimes arise. Here are some common problems and how to address them.

Dealing with Invalid Barcodes

If you encounter an invalid barcode error while listing your products on Amazon, double-check the accuracy of your barcode information. Ensure that the barcode matches the product and that all digits are correct. If the issue persists, contact Amazon Seller Support for further assistance.

Resolving Barcode Scanning Issues

In case you experience difficulties with barcode scanning during packing or shipping, check the quality of your barcode labels. Make sure they are clear, properly aligned, and fully adhered to the product packaging. If necessary, reprint and replace any labels that are damaged or unreadable.

Ensuring Barcode Compliance with Amazon FBA

Compliance with Amazon’s barcode requirements is crucial to avoid potential penalties or disruptions to your business.

Amazon’s Barcode Requirements

Amazon has specific guidelines regarding barcode placement, size, and quality. Familiarize yourself with these requirements and ensure that your barcodes meet the specified criteria. Non-compliance can result in delays or even the removal of your products from Amazon’s fulfillment centers.

Penalties for Non-Compliance

Inconsistent or non-compliant barcodes can lead to costly penalties for sellers. It is essential to regularly assess and update your barcodes to ensure compliance with Amazon’s guidelines. This proactive approach will help you avoid complications and maintain a smooth selling experience on Amazon FBA.


Getting a barcode for Amazon FBA is a crucial step in successfully selling your products on the platform. By understanding the importance of barcodes, following the necessary steps to acquire them, and effectively managing and troubleshooting any issues that may arise, you can ensure a seamless fulfillment process and an optimized selling experience on Amazon FBA.

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