A variety of different shaped product labels with barcodes

The Ultimate Guide to Amazon FBA Product Labels

Amazon FBA, or Fulfillment by Amazon, is a popular service that allows online sellers to store their inventory in Amazon’s fulfillment centers. One crucial aspect of using the FBA service is properly labeling your products. In this ultimate guide, we will delve into everything you need to know about Amazon FBA product labels.

Understanding Amazon FBA Product Labels

Before we discuss the importance of Amazon FBA product labels, let’s first understand what exactly they are. FBA product labels are unique identifiers that help Amazon track and manage your inventory. Each item you send to Amazon’s fulfillment centers needs to have a proper label affixed to it. Without these labels, your products could get lost or mixed up in the vast Amazon warehouses.

When it comes to selling on Amazon, ensuring the smooth flow of your inventory is essential. The FBA product labels play a crucial role in this process. They serve as a bridge between your products and the Amazon fulfillment centers, enabling efficient tracking and management.

Importance of Amazon FBA Product Labels

While the necessity of product labels might seem obvious, it’s crucial to emphasize their importance. Proper labeling ensures that your inventory is accurately counted, organized, and associated with your Amazon seller account. This association is vital as it allows Amazon to attribute the sales and customer feedback to your account, helping you build a strong reputation as a seller.

Moreover, the FBA product labels enable efficient order fulfillment. When a customer places an order, Amazon’s fulfillment centers can quickly locate the labeled products, ensuring prompt shipping. This not only enhances the customer experience but also reduces the chances of mistakes or delays in the shipping process.

Imagine a scenario where the fulfillment centers receive a shipment of unlabeled products. Without proper identification, the products would need to go through an additional verification process, causing delays in processing and shipping. By having the correct FBA product labels, you can avoid such complications and streamline the fulfillment process.

Different Types of Amazon FBA Product Labels

Amazon offers two main types of FBA product labels: the Amazon barcode (FNSKU) and the manufacturer barcode (UPC or EAN). The Amazon barcode is the preferred option for most sellers, as it uniquely identifies each item as part of the FBA program. This barcode is generated by Amazon and is specific to your seller account and the product’s ASIN (Amazon Standard Identification Number).

On the other hand, the manufacturer barcode is used when the product already has a barcode assigned by the manufacturer. In this case, you can choose to either cover the manufacturer barcode with an Amazon barcode sticker or request Amazon to label the products for you. It’s important to note that using the manufacturer barcode may limit certain FBA features, such as the ability to track individual units.

When deciding which type of FBA product label to use, it’s essential to consider your specific needs and the requirements of your products. The Amazon barcode provides a seamless integration with the FBA program, ensuring accurate tracking and efficient inventory management. However, if your products already have manufacturer barcodes, you may opt to use them, taking into account the potential limitations.

In conclusion, understanding Amazon FBA product labels is crucial for any seller looking to leverage the benefits of the FBA program. By properly labeling your products, you ensure accurate inventory management, efficient order fulfillment, and a smooth selling experience on Amazon.

The Basics of Creating Amazon FBA Product Labels

Now that we understand the importance of FBA product labels, let’s dive into the process of creating them.

Creating an FBA product label involves several essential elements that need to be included for effective identification and tracking. One of the most crucial elements is the Amazon barcode, also known as the FNSKU (Fulfillment Network Stock Keeping Unit). This barcode is unique to each product and is used by Amazon to track inventory and manage shipments. It is essential to prominently display this barcode on the label to ensure accurate scanning and inventory management.

In addition to the Amazon barcode, it is also important to include the manufacturer barcode on the label. This barcode is typically found on the product packaging and is used by retailers and distributors outside of Amazon’s network. Including both barcodes on the label ensures compatibility with various sales channels and streamlines the fulfillment process.

Aside from the barcodes, the FBA product label should also feature the product’s title, brand, and other relevant information. This information helps in easy identification and categorization of products, especially in large fulfillment centers where thousands of products are stored. Including the brand name and product title on the label also helps in building brand recognition and customer loyalty.

Designing Your FBA Product Label

While Amazon provides guidelines for label dimensions and specifications, there is room for creativity in designing your product labels. The design of your FBA product label can play a significant role in attracting customers and differentiating your products from competitors.

One way to make your label stand out is by incorporating your brand logo. Including your logo on the label helps in creating brand recognition and establishing a visual identity for your products. It also adds a professional touch to the overall packaging and can make your products more appealing to customers.

Another aspect to consider when designing your FBA product label is the choice of font styles. Selecting the right font can enhance the readability of the label and make it more visually appealing. It is important to choose a font that is clear and easy to read, even from a distance. Avoid using overly decorative or complex fonts that may hinder readability.

When designing your label, it is crucial to strike a balance between aesthetics and ensuring that the required information is easily readable. While a visually appealing label can catch the customer’s attention, it should not compromise the legibility of essential details such as the barcodes, product title, and brand name. Finding the right balance between design elements and information is key to creating an effective and visually appealing FBA product label.

Navigating Amazon’s FBA Product Label Requirements

Understanding Amazon’s FBA product label requirements is crucial for a smooth-selling experience. Let’s explore these requirements in detail.

When it comes to selling products on Amazon, one of the most important aspects is ensuring that your products are properly labeled. Amazon has strict policies in place to ensure that all products are labeled correctly and meet their requirements. These policies are in place to not only ensure a seamless integration into Amazon’s fulfillment process but also to provide a positive experience for customers.

One of the key aspects of Amazon’s FBA product label requirements is label placement. Amazon requires that the label be placed on the product in a specific location. This ensures that the label is easily visible and scannable by Amazon’s systems. Additionally, Amazon has specific guidelines for barcode quality to ensure that the barcode can be read accurately. This is important for efficient inventory management and order processing.

However, despite these clear requirements, sellers often make common mistakes when it comes to labeling their products. One of the most common mistakes is misaligned or illegible barcodes. This can happen when the label is not placed correctly or if the barcode is printed poorly. Another mistake is incorrect label placement, where the label is placed in a location that is not specified by Amazon. This can lead to confusion and delays in processing. Lastly, using unauthorized labels is also a common mistake. Amazon has specific requirements for the type of labels that can be used, and using unauthorized labels can result in penalties or disruptions to your business.

By being aware of these common mistakes, you can avoid potential issues and ensure that your products are labeled correctly. This will not only help you comply with Amazon’s requirements but also provide a seamless experience for both you and your customers.


In conclusion, understanding and following Amazon’s FBA product label requirements is essential for a successful selling experience on the platform. By adhering to these requirements and avoiding common mistakes, you can ensure that your products are properly labeled and ready for seamless integration into Amazon’s fulfillment process. This will not only help you avoid penalties or disruptions to your business but also provide a positive experience for your customers.

Printing and Applying Your Amazon FBA Product Labels

After designing your FBA product labels and understanding the requirements, it’s time to print and apply them to your products.

Choosing the Right Printer for Your Labels

When it comes to printing your labels, using a high-quality printer is crucial. Investing in a reliable thermal printer that can produce clear and durable labels will save you time and prevent potential issues.

Best Practices for Applying FBA Product Labels

Proper label application is essential for a seamless fulfillment process. Amazon requires labels to be affixed flat and smooth on the product or its packaging. It’s advisable to follow Amazon’s guidelines regarding label placement and ensure that the labels are securely attached to avoid any complications during transportation or handling.

Troubleshooting Common FBA Product Label Issues

Despite following all the guidelines and best practices, issues with FBA product labels can still arise. Let’s explore some common problems and how to resolve them.

Dealing with Labeling Errors

Occasionally, errors may occur during the labeling process. These include misprints, damaged labels, or labels that have become detached during transit. It’s important to have a system in place to address these errors quickly and efficiently to prevent any disruptions in fulfillment operations.

Resolving Label Rejection by Amazon

In some cases, Amazon may reject your product labels due to non-compliance with their guidelines. If this happens, you’ll need to resolve the issues promptly. This could involve reprinting labels, making corrections, or seeking guidance from Amazon support to rectify the situation and ensure a smooth label approval process.

By following this ultimate guide to Amazon FBA product labels, you’ll be well-equipped to navigate the complexities of labeling your inventory. Proper labeling not only ensures seamless inventory management but also enhances your customer’s buying experience. Take the time to understand the requirements, design visually appealing labels, and pay attention to detail – it will undoubtedly pay off in the long run.

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